Category Archives: Marketing and public relations

Marketing Tips for a Nonfiction Book

Oddly enough, marketing The Ultimate Guide to College Transfer: From Surviving to Thriving has turned out to be almost as, if not more, challenging than writing and publishing the book. Given this, I recently reached out to a more seasoned colleague from Education Writers Association, Daniel Connolly (author of The Book of Isaias: A Child…

Taking Stock in September

Labor Day has come and gone and it’s back to work for most of us. But, before you get into your fall routine, take a few minutes to take stock of where you have been so far and where you’d like to be at the end of 2017. What are some of your goals? For…

Wrapping it up in December-5 Tips for Making the Best of the Holiday Season

If you’re anything like me, the end of the calendar year is particularly challenging, both in terms of productivity and creativity. Don’t be a Scrooge! Every year, just about this time (mid-December) I begin to feel like I am the only writer who continues to be in my home office plugging away as the snow…

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